Cutting edge software and statistical modelling services
Driven by
Smartodds specialise in providing in-depth research and analysis on numerous sporting events all over the globe, and producing world-class bespoke software platforms.
Over 15 years of experience in this field
We are a growing company and work in an exciting and fast-paced industry of which we are a market leader.
Quantitative Research
Statistical modelling and data-driven analytics are at the forefront of everything we do at Smartodds. Every team member has a strong academic background in a related field, combined with a wealth of experience developed over many years working on sophisticated models in a topic we all love – sports.
Software Development
The software development team sits within our R & D department. Their main roles are to ensure that data flows through our systems in a highly performant manner and to provide intuitive user interfaces and API’s.
Data Team
The Data Team is, unapologetically, one of Smartodds’ most important teams. Our research and models are only as strong as our data is accurate, and it’s our Data Team’s responsibility to ensure we are reliably receiving a vast quantity of quality data.
Bet Advisory Team
Our Bet Advisory Team are the interface between our clients and the global sports betting markets. Primarily responsible for executing our client’s bets, they also communicate regularly with clients on game day to feedback real-time information about how they are seeing the market evolve, and supporting them in adapting their strategy accordingly.
Analysis
Our in-house football analysts – ably supported by consultants across the globe – all have an encyclopedic knowledge of the game and are true experts in their league. They’re responsible for writing previews and reviews of matches and supporting our clients to ensure they’re up to date on all the latest game-day information they need to make their final betting decisions.
Watcher Operations
In the early days of Smartodds, our experts identified a number of key pieces of data that were most informative when it came to predicting matches in football, and set up a team of watchers to record this data exclusively for us and our clients.
“We operate in a fast paced environment in which our clients utilise our bespoke solutions to make critical split second decisions.”
CTO, Smartodds
